Campaign name: Glossier Pure As a brand that focuses on creating what users actually want, rather than telling what they need, Glossier is devoted to finding beauty solutions for its customers. Though many of the currently existing products of the brand are non-animal tested, paraben-free, or meet the standards of being vegan, not everything follows the same rule. To strengthen the brand's effort of being careful and responsible when developing their products, the new cruelty-free product line is created as a start to become a fully clean beauty brand. And the messages would be delivered through various digital methods.
Homepage and landing page designs
Product page designs
Social Media Strategy
Instagram posts mockup
YouTube advertising video mockup
Influencer's YouTube post mockup
Viral Marketing
Invite Instagram users to "Remove makeup with Glossier" to encourage people to embrace their natural beauty and to reinforce the collection name and its mission, Glossier Pure, as a 100% vegan and cruelty-free collection.
Display ads designs
Email Marketing: AB Test
Work Cited: Glossier's official website, Glossier's social media (Pinterest, Instagram, Facebook, YouTube), Hypebae's official website, Allure's official website, Instagram (#foundation, @b.bybanila_offiical, @juhyun_lee13, @espoir_makeup, @elcah, @peechiiie, @gabriellerizzo, @esteelalonde, @3ce_official), YouTube (@essiebutton), Unsplash and Emoji.com